{"id":2256,"date":"2010-06-23T03:24:10","date_gmt":"2010-06-23T09:24:10","guid":{"rendered":"http:\/\/192.185.166.32\/~davidfoster\/?p=2256"},"modified":"2010-06-21T11:35:45","modified_gmt":"2010-06-21T17:35:45","slug":"from-top-of-the-line-to-top-of-the-mind","status":"publish","type":"post","link":"https:\/\/www.davidfoster.tv\/from-top-of-the-line-to-top-of-the-mind\/","title":{"rendered":"From Top of the Line to Top of the Mind"},"content":{"rendered":"

\"\"Growing up, I was impressed by TV commercials and advertisements in magazines to help me identify top of the line items.\u00a0 And not only could I tell what top of the line looked like, I also wanted it badly enough to spend lots and lots and lots of money to get it.<\/p>\n

I\u2019ve learned over the years that \u201ctop of the line\u201d can be way overrated.<\/strong> I\u2019ve bought top of the line cars, electronics, and clothes, only to be disappointed that what I really bought was average stuff with a high price and an inflated marketing budget.<\/p>\n

How has our world changed?\u00a0 We\u2019ve gone from \u201ctop of the line\u201d to \u201ctop of the mind.\u201d<\/p>\n

With everything that calls for the attention of the people you\u2019re there to serve, your promise for service needs to be more top of the mind than top of the line.\u00a0 In these days of social media and all the other ways in which we\u2019re able to push content out, it\u2019s more important than ever to be top of the mind.<\/strong><\/p>\n

Is your church on the minds of those you exist to serve?\u00a0 Is your company\u2019s service on the top of the minds of those that you exist to help?\u00a0 Does you family know that even though you are away from them that they are top of the mind in your heart and soul?<\/p>\n

Seth Godin calls it being remarkable; the principle of the purple cow.\u00a0 I call it being so interesting and compelling that people think about you even when they\u2019re not thinking about you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Growing up, I was impressed by TV commercials and advertisements in magazines to help me identify top of the line items.\u00a0 And not only could I tell what top of the line looked like, I also wanted it badly enough to spend lots and lots and lots of money to get it. I\u2019ve learned over … Continue reading “From Top of the Line to Top of the Mind”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"series":[],"_links":{"self":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/2256"}],"collection":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":0,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/2256\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/media?parent=2256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/categories?post=2256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/tags?post=2256"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/series?post=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}