{"id":448,"date":"2009-08-11T14:50:57","date_gmt":"2009-08-11T19:50:57","guid":{"rendered":"http:\/\/192.185.166.32\/~davidfoster\/?p=448"},"modified":"2009-10-10T14:55:02","modified_gmt":"2009-10-10T19:55:02","slug":"i%e2%80%99ve-discovered-a-breakthrough-marketing-secret","status":"publish","type":"post","link":"https:\/\/www.davidfoster.tv\/i%e2%80%99ve-discovered-a-breakthrough-marketing-secret\/","title":{"rendered":"I\u2019ve Discovered a Breakthrough Marketing Secret"},"content":{"rendered":"

\"marketing\"On Saturday, August 1st, I posted a YouTube video<\/a> about a unique wedding where the wedding party all came in dancing to a Chris Brown song entitled, \u201cForever.\u201d I got to looking at it, and as I was, I started getting emails and twitters.\u00a0 And even on yahoo, it\u2019s one of the number one posts.\u00a0 Everyone, it seemed, was discovering this unique, happy, feel-good video at about the same time.<\/p>\n

As I watched the video and listened to the song, I had a breakthrough in my mind about how to market your stuff.<\/strong> It will cost you almost nothing.<\/p>\n

Now let me stop and say, if you don\u2019t have stuff worth marketing, this won\u2019t work.\u00a0 So you can stop reading.\u00a0 If you have good stuff, compelling stuff, stuff that makes a difference; stuff that isn\u2019t about you and your genius, but about people, helping them, and giving them hope, then this is for you.<\/p>\n

Here\u2019s the breakthrough I had; the aha moment.<\/em> I don\u2019t care for Chris Brown music, okay?\u00a0 I said it.\u00a0 I don\u2019t own any Chris Brown music and I don\u2019t listen to Chris Brown music.\u00a0 And since the truth has come out about him lately, I don\u2019t plan on owning any Chris Brown music.<\/p>\n

I mean, I don\u2019t like Chris Brown music.\u00a0 You can market Chris Brown music, you can Twitter Chris Brown music, you can send a flier to my home, and you can even walk up to me on the street and say, \u201cHere is a free Chris Brown CD.\u201d\u00a0 Out of politeness (and of course that\u2019s important) I\u2019d probably take it.\u00a0 But I\u2019d ditch it the first chance I got.\u00a0 Did I say I don\u2019t like Chris Brown music?<\/p>\n

But all that changed when I watched this video.\u00a0 My first response after I viewed the video was to find out who is this person and where can I get it?\u00a0 I went to iTunes and immediately found the song entitled, \u201cForever,\u201d but I had two major problems.\u00a0 One, hey, it\u2019s Chris Brown.\u00a0 I don\u2019t like Chris Brown and I don\u2019t buy Chris Brown music.\u00a0 Two, and more importantly, I don\u2019t buy $1.29 downloads from iTunes on principle.\u00a0 So what did I do?\u00a0 I went to my trusty back-up, Amazon, who always has it for 99 cents, and guess what?\u00a0 They are selling it for $1.29 as well.<\/p>\n

So what did I do?\u00a0 I went back, swallowed my pride, bought the song, and I\u2019ve been wearing it out all week.\u00a0 Here is the breakthrough: the way Chris Brown got to me is through handing his music off and letting me see what it can do to people, and what they can do with it<\/strong>.<\/p>\n

There is the secret, ladies and gentlemen.\u00a0 What does the stuff you create do to people?\u00a0 Does it inspire them, move them, change them, cause them to rethink their position, get up, to move around, to dance?\u00a0 Could your music convince an entire wedding party to risk looking really stupid?<\/p>\n

What does your stuff not only do to people, but what can they do with it? <\/strong> This guy and gal created a forever moment with something created and handed to them by an artist.<\/p>\n

So here\u2019s the deal.\u00a0 Whatever you\u2019re creating.\u00a0 Are you so inspired that whatever you\u2019re creating does to people, will also inspire them to do something with it?\u00a0 Will it lift, love, and create forever moments?<\/strong><\/p>\n

If you\u2019ve got a book, got a song, get it in the hands of the people for which it is intended and see what they do with it. They might make a crazy video.\u00a0 They may start a hash-tag twittering campaign.\u00a0 They may put it on their Facebook and it may go viral.\u00a0 All this by-passes Madison Avenue and all the big, expensive, graphic-intense web site programs.\u00a0 Bottom line: content rules<\/strong>; always has, always will<\/p>\n","protected":false},"excerpt":{"rendered":"

On Saturday, August 1st, I posted a YouTube video about a unique wedding where the wedding party all came in dancing to a Chris Brown song entitled, \u201cForever.\u201d I got to looking at it, and as I was, I started getting emails and twitters.\u00a0 And even on yahoo, it\u2019s one of the number one posts.\u00a0 … Continue reading “I\u2019ve Discovered a Breakthrough Marketing Secret”<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"series":[],"_links":{"self":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/448"}],"collection":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":0,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/media?parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/categories?post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/tags?post=448"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/series?post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}