{"id":4955,"date":"2011-09-27T05:30:14","date_gmt":"2011-09-27T10:30:14","guid":{"rendered":"http:\/\/192.185.166.32\/~davidfoster\/?p=4955"},"modified":"2011-09-26T17:30:15","modified_gmt":"2011-09-26T22:30:15","slug":"its-not-what-you-sell-but-how-you-sell-it-thats-your-problem","status":"publish","type":"post","link":"https:\/\/www.davidfoster.tv\/its-not-what-you-sell-but-how-you-sell-it-thats-your-problem\/","title":{"rendered":"It’s Not What You Sell, but How You Sell It That’s Your Problem"},"content":{"rendered":"

\"\"Without exception, the world is changing.\u00a0 And I’m talking about not just the world out there, I’m talking about the world that we all live in every day. Technology has allowed some pretty amazing things to be possible: eBooks, print on demand, to name just a few.\u00a0 These changes can also be very destructive and very disconcerting.\u00a0 They can cause us to question what we’re doing.\u00a0 But before you question your product and whether or not it’s relevant any longer, maybe you should question your organization.<\/strong><\/span><\/p>\n

Oftentimes we change our whats (what we offer, our product, our service) because we see the world changing, right?\u00a0 And we’ve got to change with it.\u00a0 The problem is, most of our products, if they are good ones, need tweaking, need stylizing and updating, but they probably don’t need changing if they have any value.\u00a0 And if you’ve been able to live off of it so far, it’s a good sign that it does.\u00a0 Of course there are some exceptions like buggy whips and sunshades on railroad cars.<\/span><\/p>\n

What becomes obsolete more than our what<\/em> is our how<\/em>.\u00a0 How we function as a group or organization becomes institutionalized very quickly.\u00a0 The creep toward the hardening of institutional arteries goes on day-by-day.\u00a0 It’s brought on by age, growth, and sometimes even success. So it may not be your products and services that are the problem, but the fact that you can’t just simply deliver the product to people when they need it, where they need it and how they can consume it.\u00a0 Your customer service may suck.\u00a0 You may have a great product but people don’t feel valued and wanted when they engage you and your teams.<\/strong><\/span><\/p>\n

When deciding to fix what’s wrong, the leader always understands there’s a human element first, then the product second.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Without exception, the world is changing.\u00a0 And I’m talking about not just the world out there, I’m talking about the world that we all live in every day. Technology has allowed some pretty amazing things to be possible: eBooks, print on demand, to name just a few.\u00a0 These changes can also be very destructive and … Continue reading “It’s Not What You Sell, but How You Sell It That’s Your Problem”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"series":[],"_links":{"self":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/4955"}],"collection":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/comments?post=4955"}],"version-history":[{"count":0,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/4955\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/media?parent=4955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/categories?post=4955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/tags?post=4955"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/series?post=4955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}