{"id":5131,"date":"2011-11-29T05:00:46","date_gmt":"2011-11-29T11:00:46","guid":{"rendered":"http:\/\/192.185.166.32\/~davidfoster\/?p=5131"},"modified":"2011-11-28T14:51:11","modified_gmt":"2011-11-28T20:51:11","slug":"dont-make-samsungs-mistake","status":"publish","type":"post","link":"https:\/\/www.davidfoster.tv\/dont-make-samsungs-mistake\/","title":{"rendered":"Don’t Make Samsung’s Mistake"},"content":{"rendered":"

\"\"If you’re involved in Twitter or online searching the internet, you’ve probably come across the YouTube version of Samsung’s new commercial bashing iPhone<\/a>. It’s incredibly well done if the aim is to make fun of people.\u00a0 And I’m not sure that should be the aim of any business, product or marketing.<\/span><\/p>\n

Look at it for yourself and see if you don’t come away with that conclusion; that if you use an iPhone, you’re stupid.\u00a0 You’re an idiot.\u00a0\u00a0 Well, studies have shown that people who use Mac products are highly educated.\u00a0 And that’s not really even the point, is it?\u00a0 You don’t sell your product by making your competitor’s buyers look stupid.\u00a0<\/strong> Apple has never done that.\u00a0 No one has ever done it and won long-term, and I predict Samsung won’t either.<\/span><\/p>\n

But you might say, “What about the ‘switcher’ ads that Apple ran against PC?”\u00a0 Yes, and the very point of those ads is to compare the products.<\/em>\u00a0 John Hodgeman was the PC, not the PC user<\/em>.\u00a0 Remember that.\u00a0 You can make fun of a product.\u00a0 You can tell how yours is far superior.\u00a0 But when you start making fun of people, even your competitor’s customers, to make your customers feel ok about buying your product, one day it’s going to come around and bite you hard.<\/strong>\u00a0 You don’t sell and succeed by shaming, ridiculing, or making fun of people, period.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re involved in Twitter or online searching the internet, you’ve probably come across the YouTube version of Samsung’s new commercial bashing iPhone. It’s incredibly well done if the aim is to make fun of people.\u00a0 And I’m not sure that should be the aim of any business, product or marketing. Look at it for … Continue reading “Don’t Make Samsung’s Mistake”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"series":[],"_links":{"self":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/5131"}],"collection":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":0,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/tags?post=5131"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/series?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}