{"id":644,"date":"2009-10-16T07:22:17","date_gmt":"2009-10-16T12:22:17","guid":{"rendered":"628512919"},"modified":"2009-10-16T07:22:17","modified_gmt":"2009-10-16T12:22:17","slug":"dave-rave-seven-social-media-essentials","status":"publish","type":"post","link":"https:\/\/www.davidfoster.tv\/dave-rave-seven-social-media-essentials\/","title":{"rendered":"Dave Rave – Seven Social Media Essentials"},"content":{"rendered":"

<\/strong>\"\"In the wild, new world we live in today, we have to learn to connect to people in a whole new way.\u00a0 Whether you\u2019re in business, or even communicating with your family, there are amazing new tools available to get your message out, stay connected, and even connect to more, and more people.<\/p>\n

Things like Facebook, Twitter, FriendFeed, blogs, and web sites all make the promise of leveling the playing field and making it cheaper than ever to get your message out.\u00a0 But before you embrace these new technologies called social media, you need to bring a mind-set that is very different from the one we\u2019ve just been through.<\/p>\n

Social media requires a movement mind-se<\/strong>t, not an institutional one.\u00a0 Institutions are about gates, walls, and control.\u00a0 Movements are dynamic.\u00a0 They can\u2019t be controlled.\u00a0 They leak out and can\u2019t be contained.\u00a0 That\u2019s what social media does.\u00a0 So before you try to use it, here are seven essentials to the social media mindset.<\/p>\n

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  1. Using social media is about connecting, not converting.<\/strong> We are trying to connect to people, not convert them to our way of thinking right off the bat.<\/li>\n
  2. Social media is about talking, not shouting.<\/strong> It\u2019s about having a conversation, not preaching, pointing a finger, or condemning.<\/li>\n
  3. Social media is about creating, not copying. <\/strong>Copying other people\u2019s content won\u2019t get you very far.\u00a0 You have to create your own.\u00a0 And that content needs to be compelling, important, and significant.<\/li>\n
  4. Social media is about a bigger piece of the pie, not a smaller slice of a smaller pie. <\/strong>Social media gives you a brand new audience.\u00a0 And that audience is not limited by space.\u00a0 It\u2019s anyone, anywhere, anytime. Rather than worrying about the shrinking slice of the business pie you focus on, think of a bigger world and new possibilities. <\/strong><\/li>\n
  5. Social media is about giving to, not taking from. <\/strong>If people who visit your site, read your twitters, or engage you in Facebook think you are trying to sell something to them, or take something from them, they\u2019ll soon be gone and never come back.\u00a0 If you\u2019re here to sell me something, I am not interested.\u00a0 If you\u2019re here to help me, to contribute, to add to my life, then I\u2019m listening. <\/strong><\/li>\n
  6. Social media is about building trust, not bullying compliance. <\/strong>You can\u2019t make demands, threats, or requirements.\u00a0 It\u2019s about building trust over time, contributing to people\u2019s lives, content that enriches, inspires, and motivates so that over time they\u2019ll begin to listen to what you have to say. <\/strong><\/li>\n
  7. Social media is about a long look, not a quick fix. <\/strong>If you\u2019re trying to fix sliding attendance through social media, or you\u2019re trying to bolster the bottom line by opening a face page, you\u2019re going to be very disappointed.\u00a0 All social media does is allow you to communicate to people faster and more directly than ever before.\u00a0 It doesn\u2019t make your content compelling or your cause worthy.\u00a0 You have to do that. <\/strong><\/li>\n<\/ol>\n

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    It\u2019s a brand new day as we advance in a new wireless, wall-less, worn-out world.\u00a0 For those who are willing to embrace these new technologies and tools, it\u2019s easier than ever to succeed in a worthy cause.\u00a0 But if you\u2019re simply trying to float a sinking boat, I\u2019d go ahead and pull the plug and let her sink.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In the wild, new world we live in today, we have to learn to connect to people in a whole new way.\u00a0 Whether you\u2019re in business, or even communicating with your family, there are amazing new tools available to get your message out, stay connected, and even connect to more, and more people. Things like … Continue reading “Dave Rave – Seven Social Media Essentials”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"series":[],"_links":{"self":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/644"}],"collection":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":0,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/posts\/644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/categories?post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/tags?post=644"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.davidfoster.tv\/wp-json\/wp\/v2\/series?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}