I was listening to a podcast and two people were talking about what happens when bloggers can’t think of anything to say. What do you do?
There are services out there where people write articles about certain subjects that you can buy, mash around a little bit, and then post as your own. It seems a little crazy to me, and kind of backward.
If you’re a blogger or a speaker or a teacher, or anyone who uses communication to influence people, here is a hint: when you don’t have anything to say, don’t say anything. How’s that?
Sometimes we think we need to add to the noise the same kind of static that people are already having a hard time tuning out.
Think about this before your next speech, blog, or anything that communicates:
- Think about who you’re trying to help, influence, and reach. And remember it’s all about them; not about you.
- Be brief. Say what you have to say in the least amount of space: audio, video, it all applies.
- Make it memorable. And here is the issue isn’t it? We forget most of what we hear, most of what we read, except those things that find lodging in our hearts. These are the things that we remember.
Think about these things next time you look at a blank page or face another speaking assignment and simply say, “You know what? I don’t have anything compelling, interesting, or memorable to say.” Then let us enjoy the silence.